BeforeAfterFree templateFreeClean
Pure White
Clean category, on a 1:1 square canvas, with Inter Bold labels reading Before and After on a flat frame. Drag the handle to see it work.
BeforeAfterThe job it is forFree pack
What Pure White is for
The labels are at the top on this one, and that is the reason to pick it. On a feed post the caption sits under the image, so bottom labels end up stacked against your own first line; moving the wording up gets it clear. Everything else is deliberately quiet: an off-white ground, dark grey text, and the thinnest rule in the free set at a single point.
There is no gradient here. The frame is #F5F5F5 and stays that colour across the whole canvas. 1 point of #CCCCCC hold the two photographs apart, with Inter Bold labels top centre. The canvas is 1:1 square, rounded by 8 points, and the labels arrive reading Before and After.
The specificationExtracted, not typed
Every value in Pure White, as the build holds it
The diagram below is this frame drawn at the scale the app itself uses, which matters more on a clean template than it sounds: when the rule is close to the ground in colour, looking at it is the only reliable way to see where the split actually falls. Beside the diagram sits everything the record holds that is a word rather than a measurement.
- Canvas1:1
- Rule1 pt
- LabelsTop centre
- BandNone
- Canvas
- 1:1 square
- Label face
- Inter Bold
- Label corner
- Top centre
- Rule
- 1 pt
- Corners
- 8 pt radius
- Ground
- Flat
- Branding
- Overlaid, no band
- Date stamp
- Off by default
- Default wording
- Before and After
- Pack
- Free
- Frame#F5F5F5
- Rule#CCCCCC
- Label#222222
Read out of the shipped app build by the catalogue extractor, not typed.
Shooting for itClean category
How to shoot a pair for Pure White
A clean pair lives or dies on the match. There is no saturated band and no thick rule to pull the eye away from a wall that shifted between shots or a light that changed colour, so the framing has to do the work. Stand in one place, use one focal length, shoot at roughly the same hour of day, and let the divider travel across an unchanged background. Anything untidy that is present in the before and still present in the after gets noticed here before the improvement does.
In orderWritten for clean work
- 01Put the before in first. On a clean frame it can come straight out of the camera roll, because nothing in the template will fight it.
- 02Shoot the after with Ghost Camera on. It lays the before over the live viewfinder so a doorframe or a skirting board can be lined up on the same pixels it sat on last time.
- 03Pick the template. Every frame in this category reads the same on a light phone and a dark one, so there is no wrong choice between them.
- 04Choose the comparison mode. Slider suits a room; side by side suits one object photographed twice; tap to switch is the cleanest read on a small screen.
- 05Export. A quiet frame like this survives being watched with the sound off, which is how most of a feed gets watched.
A plain frame disguises nothing, a mismatch included, so it is worth catching one before you build the post. The free browser slider takes both photographs on your own device and shows the drift in about two seconds, and the guide to why pairs look fake covers the fix.
Honest limitsTwo of them, and both are real
What Pure White will not do
A plain frame hides nothing, and that cuts both ways. A pair shot on two different days under two different lights reads as two different rooms rather than one room improved, and nothing in this category rescues it. The sliders on these pages are web renderings drawn from the shipped build's own colours and measurements, not screenshots of an export. Video export takes its layout from the reveal animation rather than from the comparison mode, so a top and bottom or tap to switch arrangement reaches a still export but not a video one yet.
On this template in particularA one point rule is the thinnest divider in the catalogue. Against a busy pair it can stop reading as a divider and start reading as a seam, which is worth checking at the size the post will actually be watched rather than on a preview.
If this one is not itFour questions, four answers
The Pro step up
BeforeAfterThe same category with more of everything: a gradient ground and a 1 point rule.
Same pack, other end
BeforeAfterA darker ground in the same pack, with a 2 point #6C5CE7 rule.
Same shape, other register
BeforeAfterThe same 1:1 square canvas, filed under bold rather than clean.
Same label face
BeforeAfterAlso set in Inter Bold, so a series can change frame without changing voice.
After the frame, the pair and the captionFor free work
Back up to every clean template, or to the whole catalogue. The free browser slider is at the slider tool, and the hashtag research by trade starts at the hashtag index.
Common questions
- Who is the Pure White template for?
- The labels are at the top on this one, and that is the reason to pick it. On a feed post the caption sits under the image, so bottom labels end up stacked against your own first line; moving the wording up gets it clear. Everything else is deliberately quiet: an off-white ground, dark grey text, and the thinnest rule in the free set at a single point.
- When should I use something other than Pure White?
- That hairline is easy to lose. Against a busy pair, a patterned floor or a hedge, one point of light grey stops reading as a divider and starts reading as a seam. Bold Purple makes the split unmistakable if that is what the job needs.
- Is Pure White free?
- Yes. It is one of the 8 the free tier unlocks out of 100. Free exports are capped at three a day, each behind a short rewarded ad, and carry a watermark until you upgrade.
- What shape is Pure White, and what will it export at?
- The template's canvas is 1:1 square. The export ratio is a separate choice made in the export sheet: 9:16 and 1:1 on the free tier, plus 4:5 and the original ratio on Pro. 1:1 is among them, so the canvas and the export can match exactly.
- Can I change the BEFORE and AFTER wording?
- Yes. Pure White starts with "Before" and "After", and every part of that is editable: the text, the typeface, the colour, the size, bold and italic, uppercase, a shadow, the background opacity, and the position, either one of five presets or dragged anywhere on the canvas.
- Can I compare two video clips with this?
- Two still photographs go in and a video, a looping GIF or a still image comes out. There is no clip comparison and no timeline, which is why a clean frame lives or dies on the two photographs you feed it.
Put your own pair in Pure White
Two photographs, one template, and a reveal that plays in about four seconds. Three exports a day are free, each behind a short rewarded ad.
Get the app freeiPhone, iOS 17 and later