
BeforeAfterTuned to one trade
A pack per trade: hair, nails, tattoo, pet grooming, car detailing, garden and landscaping, and makeup.
The trades whose entire marketing is a before and an after: hair, nails, tattoo, pet grooming, car detailing, garden and landscaping, makeup. Each pack was drawn for one of them, which mostly means the default label wording, the canvas shape and the palette already match what that trade posts. A groomer does not have to retype After Groom, and a landscaper gets a green ground rather than a pink one.
Trade work is judged by people who do the same work, so the pair has to survive an expert eye. Hair and makeup need the same head angle and the same light, because a chin lifted two inches reads as a different face. Nails need one fixed distance, hands in the same position both times. Detailing and landscaping need the wide shot before the close-up, or nobody believes the panel belongs to the car. A pair that would satisfy somebody in your trade will satisfy a customer easily.
1:1 square · Inter Bold · 2 pt rule · branding band · datedPro
Salon chair work, square, with a branding strip and the date on. The workhorse of the hair pack.
1:1 square · Inter Bold · 1 pt rulePro
A white frame and a thin pink rule, so the eye goes to the nail rather than the border.
1:1 square · Playfair Display Bold · 1 pt rule · datedPro
The cover-up frame. Off-white, hairline dark rule, dated, no colour anywhere near the ink.
1:1 square · Inter Bold · 2 pt rule · branding bandPro
Teal ground, square, branding strip, grooming label wording. Built for a shop that posts every dog.
1:1 square · Playfair Display Bold · 3 pt rule · branding bandPro
Navy and gold, square, with room for a detailer name. The one that reads as a service rather than a hobby.
4:5 portrait · Inter Bold · 2 pt rule · branding band · datedPro
Deep green with a gold rule, portrait, dated, branding strip. A landscaper quoting the next job.

BeforeAfter Groom
BeforeAfter Groom
BeforeAfter Groom
BeforeAfter Groom
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfterA template tuned to a trade is a palette and a default label, nothing more. It does not know your subject, and it will happily frame a pair that does not match. The two hardest cases in this category are honest ones: hair and makeup change with the light, so a warm salon bulb over the after does most of the work you were hoping the haircut would do, and a pet photographed wet looks like a different animal from a pet photographed dry. Shoot both frames dry, in the same spot, or the post argues with itself.
These are the pages the trades arrive on, which is why the doors at the foot of each one go to the hashtag research and the shooting guide for that trade rather than back to the catalogue. The template is the last decision, not the first.
Shoot the before, shoot the after from the same spot, and the app does the reveal. Three exports a day are free.