Before After Video MakerTwo photos, one reveal
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Two photos, one reveal

A routine, over weeks

Lifestyle templates

Fashion, food, fitness, skincare and wellness. Warmer palettes, softer dividers, labels that read as a caption rather than a spec.

20 templates · 5 packs · all Pro · canvas 4:5, 9:16, 1:1

Lifestyle frames at their real proportions, in their own ground colours, each with its own rule. Drawn from the catalogue, so it redraws when the app does.

Coaches, creators, skin and wellness practices, food accounts, stylists. What separates this category from the others is time: most of the work in it documents something that took weeks, which is why so many of these frames ship with the date stamp on and with Day 1 and 90 Days already typed into the labels.

A long-gap pair has one enemy and it is drift. Everything moves over six weeks: the light, the room, the phone, the haircut, the clothes. The pair that convinces is the one where nothing changed except the thing being claimed, so the setup has to be repeatable by somebody who has forgotten how they did it. Same wall, same time of day, same distance, feet in the same place. Write down where you stood. In three months you will not remember, and the shot you cannot repeat is worth nothing.

Which one fits which job6 of the 20

Start from the job, not the picker

  1. Fit Minimal

    1:1 square · Inter Bold · 2 pt rule · datedPro

    The quiet one in a loud pack. Off-white, square, dated, Day 1 to 90 Days. Progress without the gym-poster shouting.

  2. Gym Neon

    9:16 vertical · Bebas Neue · 5 pt rule · datedPro

    The other end of the same pack: near-black, the thickest green rule on the site, vertical.

  3. Skin Glass

    4:5 portrait · Inter Bold · 1 pt rulePro

    Pale lilac gradient, thin rule, Untreated and Glowing labels. Written for a routine rather than a treatment.

  4. Food Minimal

    1:1 square · Playfair Display Bold · 1 pt rulePro

    Cream ground, serif labels reading Prep and Plated. A recipe post that does not look like an advert.

  5. Editorial

    4:5 portrait · Playfair Display Bold · 1 pt rulePro

    Portrait, serif, Raw and Edited. A styling or retouch pair with magazine manners.

  6. Spa Wellness

    4:5 portrait · Playfair Display Bold · 1 pt rule · branding bandPro

    Soft green on off-white with a branding strip. The calmest frame in the category.

Every one of them, live4 label typefaces

The lifestyle templates, in the app's own packs

Fashion5 templates
The same mirror, same framing, several weeks into the programmeA gym mirror selfie taken in a loose t-shirt at the start of a programmeRawEdited
EditorialFashion · 4:5 · Playfair Display BoldPro
Dental & Medical Extended3 templates
Shooting for this categoryBefore the template matters

How to shoot a pair that suits these frames

In orderWritten for lifestyle work
  1. 01Set the shot up once and write down the setup. Distance, wall, time of day, what you were wearing. The note is the asset.
  2. 02Take the first frame on the first day even if there is nothing to show yet. There is no way to go back for it later.
  3. 03Repeat the shot on a schedule rather than when you feel like it. Ghost Camera makes the repeat exact, and the date stamp records when it happened.
  4. 04Pick the template that matches the register of what you are claiming. A neon frame around a modest change reads as a stretch.
  5. 05Keep the intermediate frames. A pair is one post, and a run of dated frames is a month of them.
Honest limitsWorth knowing before you commit

What these templates will not do

This is the category where an honest pair is easiest to make and easiest to fake, and the difference shows. Lighting, posture, a tan, a pump, the time of day, and the same body reads two ways with nothing having changed. Nothing in the app adjusts a body or a face, and nothing in it should be used to imply a result you did not get. On the mechanical side, the labels shipped with these templates are editable text, so Day 1 and 90 Days are starting points rather than measurements the app checks.

The strongest lifestyle post is usually the least dramatic one, because it is obviously the same person in the same room. Consistency reads as honesty, and honesty is what converts a follower into a client.

The rest of the catalogueThe full index →

Other categories

Two photographs is the whole input

Shoot the before, shoot the after from the same spot, and the app does the reveal. Three exports a day are free.

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